“Leaf business” in Kamikatsu Town in Tokushima Prefecture is developed overseas―People’s interest in washoku serves as a tail

“Leaf business” in Kamikatsu Town in Tokushima Prefecture is developed overseas―People’s interest in washoku serves as a tail: 2014.11.24 12:55 입력

<span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;">“Irodori” (in Kamikatsu Town, Tokushima Prefecture), a venture business that sells </span><span style="font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; letter-spacing: normal; line-height: 21px;">tsumamono</span><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;">(garnishes and decorative elements) to be added to dishes, has launched the development of its overseas markets. Since the food culture of </span><span style="font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; letter-spacing: normal; line-height: 21px;">washoku</span><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;">, traditional Japanese cuisine, was registered on the World Heritage list in December 2013, people in foreign countries have become increasingly interested in traditional Japanese cuisine. Using this trend as a tailwind, the venture business will make an effort to increase its sales by boosting potential demand in overseas markets.</span><div><font color="#333333" face="Arial, Helvetica Neue, Helvetica, Roboto, Droid Sans, sans-serif" size="2"><span style="line-height: 21px;"><br></span></font></div><div><font color="#333333" face="Arial, Helvetica Neue, Helvetica, Roboto, Droid Sans, sans-serif" size="2"><span style="line-height: 21px;"><table id="news_image" class="center" align="center" width="700"><tbody><tr><td><img src="http://themetn.com/PEG/14168012851820.jpg" width="700" align="absmiddle"></td></tr></tbody></table><br></span></font><div><span style="letter-spacing: normal; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; line-height: 21px;">   </span><span style="letter-spacing: normal; font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; line-height: 21px;">Tsumamono</span><span style="letter-spacing: normal; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; line-height: 21px;"> are seasonal leaves, flowers, and mountain vegetables intended to beautifully decorate Japanese traditional cuisine, and to calm the minds of people who regard those elements  as seasonal messages. Since </span><span style="letter-spacing: normal; font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; line-height: 21px;">tsumamono</span><span style="letter-spacing: normal; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; line-height: 21px;"> is drawing greater attention in overseas countries with the registration of</span><span style="letter-spacing: normal; font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; line-height: 21px;">washoku</span><span style="letter-spacing: normal; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; line-height: 21px;"> on the Intangible Cultural Heritage list, the venture business has begun delivering </span><span style="letter-spacing: normal; font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; line-height: 21px;">tsumamono</span><span style="letter-spacing: normal; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; line-height: 21px;"> to markets, hotels, and restaurants in Europe through Japanese importers in France.</span></div><div><br></div><div><table id="news_image" class="center" align="center" width="700"><tbody><tr><td><img src="http://themetn.com/PEG/14168012583725.jpg" width="700" align="absmiddle"></td></tr></tbody></table><br style="font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; line-height: 21px;"><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;">   Located about 1 hour by car from the central part of Tokushima City, Kamikatsu, a town with an aging and decreasing population has approximately 1,800 residents, and the aging ratio is about 50%. The town was originally developed as a production center of lumber and tangerines, but was severely hit by the decline in the timber market and abnormal weather. Since tangerine cultivation requires hard labor, the number of production farmhouses is decreasing as the population ages.</span></div><div><br style="font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; line-height: 21px;"><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;">   The </span><span style="font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; letter-spacing: normal; line-height: 21px;">tsumamono </span><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;">business (leaf business) was launched in 1986 as a business capable of restoring the regional economy, and allowing the elderly, who account for nearly half the population of the town, to play an active role. Currently the company has more than 320 types of </span><span style="font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; letter-spacing: normal; line-height: 21px;">tsumamono</span><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;">, and ships various types of leaves throughout the year. The company’s sales in fiscal 2013 were approximately 223,000,000 yen.</span></div><div><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;"><br></span></div><div><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;"><table id="news_image" class="center" align="center" width="700"><tbody><tr><td><img src="http://themetn.com/PEG/14168012561876.jpg" width="700" align="absmiddle"></td></tr></tbody></table><br></span></div><div><br style="font-size: 14px; color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; line-height: 21px;"><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;">   Tomoji Yokoishi, who originally started the “Leaf Business” and currently serves as the company’s president said, “With the focus it places on aesthetic appearance, French cuisine has much in common with traditional Japanese cuisine. We would like to make the development of our overseas business a success.”</span></div></div><div><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;"><br></span></div><div><span style="color: rgb(51, 51, 51); font-family: Arial, 'Helvetica Neue', Helvetica, Roboto, 'Droid Sans', sans-serif; font-size: 14px; letter-spacing: normal; line-height: 21px;"><br></span></div><div><p class="바탕글" style="font-size: 11.8181819915771px; line-height: 16.8000011444092px;"><u style="font-family: 굴림; font-size: 12.7272720336914px; letter-spacing: 0px; line-height: 23.3999996185303px; text-align: justify;"><font face="굴림" size="2"><a href="http://themetn.com/news/view.html?section=82&category=141&no=1454" target="_blank">☞ 주말엔 나도 여행작가! 여행기자단 19기 및 언론홍보전문가 6기(12/27)</a></font></u></p><p class="바탕글" style="font-family: 굴림; font-size: 12.7272720336914px; line-height: 23.3999996185303px; text-align: justify; vertical-align: middle;"><font face="굴림" size="2"><u><span style="line-height: 16.8000011444092px;"></span><a href="https://play.google.com/store/apps/details?id=kr.themetn.themetravelnews" target="_blank">☞ 테마여행신문 TTN 북스토어 앱 받고, 원코스 시아홀리데이 무료로 </a>득템하세!</u></font></p><p class="바탕글" style="font-family: 굴림; font-size: 12.7272720336914px; line-height: 23.3999996185303px; text-align: justify; vertical-align: middle;"><u style="letter-spacing: 0px;"><font face="굴림" size="2"><a href="http://goo.gl/XzV78W" target="_blank"></a><a href="http://themetn.com/news/view.html?section=82&category=257&no=1135" target="_blank">☞ 아직도 최저가만 찾니? 최저가로 예약하면, 가이드북이 쏟아진다! 테마여행신문 TTN 제휴서비스</a></font></u></p><p class="바탕글" style="font-family: 굴림; font-size: 12.7272720336914px; line-height: 23.3999996185303px; text-align: justify;"><span lang="EN-US" style="font-family: 한양신명조; line-height: 16.8000011444092px;"></span></p><p class="바탕글" style="font-family: 굴림; font-size: 12.7272720336914px; line-height: 23.3999996185303px; text-align: justify;"><u style="font-size: small; line-height: 23.3999996185303px; letter-spacing: 0px;"><a href="https://play.google.com/store/apps/details?id=kr.themetn.themetravelnews" target="_blank"></a><a href="http://tnewswire.com/" target="_blank">☞ 여행기자, 여행블로거라면? 국내 최초 여행 전문 보도자료 통신사 '트래블뉴스와이어</a>'</u></p></div>