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편집 : 11.20 (월) 11 : 54
홈
Turkish Airlines Wins Favorite YouTube Ad of the Past Decade
2015.06.05 21:27 입력
<font face="굴림" size="2"><span style="color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;">Ad became instant hit, receiving more than 25 million views within first three days</span><br style="color: rgb(34, 34, 34); line-height: normal;"><br style="color: rgb(34, 34, 34); line-height: normal;"><span style="color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;"> Turkish Airlines announced today that it has been awarded the "Your Favorite" YouTube ad of the past decade with its selfie shootout video, as part of YouTube's 10years of great branded videos. The ad was developed by Crispin Porter + Bogusky.</span><br style="color: rgb(34, 34, 34); line-height: normal;"><br style="color: rgb(34, 34, 34); line-height: normal;"><span style="color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;"> </span><a href="https://www.youtube.com/watch?v=jhFqSlvbKAM" target="_blank" style="color: rgb(17, 85, 204); line-height: normal;">https://www.youtube.com/watch?<wbr>v=jhFqSlvbKAM</a><br style="color: rgb(34, 34, 34); line-height: normal;"><br style="color: rgb(34, 34, 34); line-height: normal;"><span style="color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;"> The ad, Kobe vs. Messi: The Selfie Shootout, has received more than 140 million views on YouTube. The spot was a follow up to the 2012 Legends on Board campaign. The video features two of the world's biggest sports superstars, Kobe Bryant and Lionel Messi, in a face-off game for selfie supremacy. The combination of the selfie trend along with well-known superstars who showcase just a few destinations where Turkish Airlines travels to across the globe, resulted in the ad becoming an instant hit, receiving 25 million views within the first three days.</span><br style="color: rgb(34, 34, 34); line-height: normal;"><br style="color: rgb(34, 34, 34); line-height: normal;"><span style="color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;"> "This YouTube ad was about increasing awareness that Turkish Airlines serves more countries than any other carrier. For travelers this means, one-stop connections from any destination through our hub in Istanbul to 274 global destinations," said Zeki Cukur, Senior Vice President, Corporate Communications at Turkish Airlines. "Kobe and Messi did a fantastic job of allowing us to highlight the fact that no other airline offers this type of access to destinations around the world for U.S. travelers."</span><br style="color: rgb(34, 34, 34); line-height: normal;"><br style="color: rgb(34, 34, 34); line-height: normal;"></font><p class="바탕글" style="text-align: justify; font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px;"><span lang="EN-US" style="line-height: 16.7999992370605px;"><u style="font-family: 굴림; font-size: 12.7272720336914px; letter-spacing: 0px; line-height: 23.3999996185303px;"><font size="2" face="굴림"><a href="http://themetn.com/news/view.html?section=82&category=141&no=2116" target="_blank">☞ 한 학기 강좌를 2일만에 수료! 실전형 여행작가 양성과정 여행기자단 24기에 도전하라!(6/20~6/21) </a></font></u></span></p><p class="바탕글" style="text-align: justify; font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px;"><span lang="EN-US" style="line-height: 16.7999992370605px;"><u style="font-family: 굴림; font-size: 12.7272720336914px; letter-spacing: 0px; line-height: 23.3999996185303px;"><br></u></span></p><p class="바탕글" style="text-align: justify; font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px;"><span lang="EN-US" style="line-height: 16.7999992370605px;"></span></p><p class="MsoNoSpacing" style="text-align: justify; font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px;"><span lang="EN-US" style="line-height: 16.7999992370605px;"></span></p><p class="바탕글" style="text-align: justify; font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px;"><span lang="EN-US" style="line-height: 16.7999992370605px;"><u style="letter-spacing: 0px; font-family: 굴림; font-size: 12.7272720336914px; line-height: 23.3999996185303px;"><font size="2" face="굴림"><a href="http://themetn.com/news/view.html?section=82&category=141&no=1934" target="_blank"></a><a href="https://play.google.com/store/apps/details?id=kr.themetn.themetravelnews" target="_blank">☞ 테마여행신문 북스토어 설치하고, 무료 전자책 3종 세트 받자! </a></font></u></span></p><div><font face="굴림" size="2"><span style="color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;"><br></span></font></div>
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