DoubleTree by Hilton Launches Collectible Cookie Tins in China as Memorable Travel Gifts for Loved Ones

DoubleTree by Hilton Launches Collectible Cookie Tins in China as Memorable Travel Gifts for Loved Ones: Fast-growing hotel brand creates destination-inspired collectible cookie tins,; 2015.02.10 20:16 입력

DoubleTree by Hilton – the global hotel brand that surprised
passers-by on streets worldwide with its chocolate chip cookies in 2014 – is now
inviting travelers to share its delectable cookies with loved ones, delivered as
gifts in unique and artistically designed collectible cookie tins. From
February 9, 2015, guests at six selected DoubleTree by Hilton hotels in China will
be able to bring DoubleTree’s signature cookies home in specially-created
cookie tins that are representative of the destinations they visited. This cookie
tin launch in China is the start of a wider global campaign where the brand
will unveil signature tins at popular worldwide destinations.<o:p></o:p> <table id="news_image" class="center" align="center" width="700"><tbody><tr><td><img src="http://themetn.com/PEG/14235669432901.jpg" width="700" align="absmiddle"></td></tr></tbody></table>

“At DoubleTree by Hilton, we know that the little things
mean everything when it comes to a great travel experience. To deliver special
comforts and acts of kindness to each guest, we strive to welcome them with our
signature warm chocolate chip cookie upon their arrival at our hotels all over
the world,” said John Greenleaf, global head, DoubleTree by Hilton. “With the
launch of the DoubleTree by Hilton collectible cookie tins in China, that warm
welcome can now endure beyond the walls of the hotel, as guests can bring
cookie tins back as tokens of care for loved ones. In doing so, they can share
the joy and warmth of the travel experience through a unique gift that is
representative of their journeys.”<o:p></o:p>

DoubleTree hotels in Beijing, Shanghai, Guangzhou,
Chongqing, Haitang Bay and Hainan Qixianling will be the first six Chinese
destinations featured on the cookie tins. Additional global destinations will
be announced at a later date. The DoubleTree by Hilton cookie tin artwork is
designed to reflect the selected city’s culture and landscape, which is
distinctive and instantly recognizable on the tin. In China, design elements
include the Temple of Heaven, the Oriental Pearl Tower, the Canton Tower,
stilted houses, beachscapes and mountains. The first six destinations were
selected for the initial launch as they are located in China’s gateway cities
and most popular destinations. Another six destinations in China will join the
collection in June. <o:p></o:p>

“We developed the idea of giving unique cookie tins as gifts
because in this part of the region, a cookie tin is not just a container. It
can also be a medium that transmits love and memories between family and friends,”
said Bruce McKenzie, senior vice president, Greater China and Mongolia, Hilton
Worldwide. “From favorite stickers, to important letters and stamps, to postcards
from our friends, these little things that we put into cookie tins have special
meaning to our lives. And it is this philosophy of a commitment to the little
things that matter that really makes DoubleTree by Hilton unique – which is why
we are so excited about this launch. Even more exciting is the fact that
purchase of these cookie tins is not limited to guests at the hotels, but is
open to the public!” <o:p></o:p>

To
celebrate the launch of the DoubleTree by Hilton collectible cookie tins in
China, DoubleTree by Hilton will also host an online game via Sina Weibo from
January 26, 2015 to February 16, 2015, with prizes available for participants.
The goal of the online game will be to collect as many falling “cookies” as
possible in a virtual tin. Participants will aim to score as many points as
possible in the designated time and share their scores on Weibo to win
additional points. The grand prize for the campaign will be awarded to the top
scorer, which consists of a three-day/two-night stay at one of the six DoubleTree
by Hilton China hotels featured in the initial cookie tins launch, along with a
spa package and dinner. The runner-up prizes will include vouchers for food and
drinks at various DoubleTree hotels and collectible cookie tins, with prize
winners announced on the brand’s official Weibo account after the contest
closes. Meanwhile, netizens can visit DoubleTree by Hilton’s official Sina
Weibo account at weibo.com/doubletreebyhilton for updates on the campaign. <address class="바탕글" style="font-style: normal; color: rgb(34, 34, 34); font-family: 'Lucida Sans Unicode', 'Lucida Grande', sans-serif; font-size: 14px; line-height: 22.3999996185303px; text-align: start;"><a href="http://themetn.com/news/view.html?section=82&category=141&no=1934" target="_blank">☞ 실전형 여행작가 아카데미 테마여행신문 여행기자단 23기 모집(5/23) </a></address>