지식의 방주041 키워드로 읽는 대한민국 여행트렌드 2018 중(中)

지식의 방주041 키워드로 읽는 대한민국 여행트렌드 2018 중(中): 2018.04.28 16:13 입력

<img id="se_object_152489954032675651" src="http://blogfiles.naver.net/MjAxODA0MjhfNTYg/MDAxNTI0ODk5NTQxMDUx.fkIf7CzEvJIGII6cjAy38ywPF7P8EID_5p5gvU2CS00g.CbHa_1nEMUDU28Ev6tl3gdvvM-O99D-5TvAPBQ9NkWAg.JPEG.themetn/%EC%A7%80%EC%8B%9D%EC%9D%98_%EB%B0%A9%EC%A3%BC041_%ED%82%A4%EC%9B%8C%EB%93%9C%EB%A1%9C_%EC%9D%BD%EB%8A%94_%EB%8C%80%ED%95%9C%EB%AF%BC%EA%B5%AD_%EC%97%AC%ED%96%89%ED%8A%B8%EB%A0%8C%EB%93%9C_2018_%EC%A4%91%28%E4%B8%AD%29.jpg" class="__se_object" s_type="attachment" s_subtype="photo" width="900" height="1300" rwidth="900" rheight="1300" imgqe="true" title="지식의_방주041_키워드로_읽는_대한민국_여행트렌드_2018_중(中).jpg" jsonvalue="%7B%7D" align="" style="width: 900px; height: 1300px;">  <p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <o:p></o:p><p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Ⅳ. 테마여행(Theme旅行) : 어떤 분야의 고수든 어느 단계에 들어서면 단순한 성취를 넘어서 ‘철학’에 가까운 고민을 하게 된다. 수십개의 국가를 몇 년에 걸쳐 여행한 이들이 적지 않은 시대, 단순히 100개국을 다녀왔다고 해서 여행고수로 인정받는 것은 아니다. 그보다는 어떠한 주제와 신념으로 여행을 했는가가 진정한 고수의 기준 아닐까? 그런 측면에서 현대의 여행자는 각자 자신만의 테마(Theme)를 추구하게 된다. 남들이 보기엔 하잘 것 없는 장난감, 아이돌, 빵이라도 장난감 기업, 엔터테인먼트 대표, 제빵사라는 프로페셔널이 여행할 때만큼은 단순한 여행을 넘어서 견문을 넓히는 연수와 유학이 된다. ‘여행자를 넘어서 전문가로써 여행한다’는 것이야말로 ‘궁극의 여행’ 테마여행(Theme旅行)이리라. 어디로(Where)보다 무엇을(What) 추구하는 시대, 여행자들의 테마로 떠나보자. <o:p></o:p>님은 어디에? 짝짓기 투어 : 뚜쟁이, 결혼중개회사, 나이트클럽 웨이터, 소개팅 어플... 시대는 달라질 지언정 연인에 대한 우리의 관심은 여전히 뜨겁다. SBS 예능 짝, MBC 천생연분, MBC 우리 결혼했어요, JTBC 님과 함께, SBS 로맨틱패키지 등 수많은 연애, 가상 결혼, 짝짓기 프로그램이 다양한 형태로 변주되며 우리의 시선을 사로잡는 이유는 우리가 외롭기 때문일까. 그렇다면 여행과 짝짓기가 결합된 ‘짝짓기 투어’가 없으란 법도 없다. 항공사에서는 비슷한 연령대의 남녀 승객을 함께 앉히는가 하면(진에어), 프로포즈를 지원해 주기도 한다.(제주항공) 더 나아가 소개팅 어플회사(아만다)가 직접 나서 오프라인 소개팅을 진행하기도 한다. <o:p></o:p><p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Ⅴ. 현대인의 소비심리(Consumer Confidence) : 자본주의 사회에서 무언가를 소비하는 것만큼 나를 증명하는 행위가 또 있을까? 그 어떤 분야보다 백화점, 마트, 편의점을 비롯한 소비 산업에서 다양한 신조어가 탄생하고, 사라지는 것도 그만큼 대중들의 삶과 밀접하다는 의미이리라. 2018년을 강타할 현대인의 소비심리(Consumer Confidence)는 가성비(價性比)와 가심비(價心比)를 넘어선 그 무언가에 있다. 누군가는 프리미엄 소비·가치 소비를 내세우고, 누군가는 스몰럭셔리, 일점호화(一點豪華)라 불리는 제품을 찾아 헤매며, SNS에서는 있어빌리티(있어bility)를 두른 쁘띠셀럽이 넘쳐난다. 퇴근 후에는 스트레스를 풀려는 직장인들이 분노방(Rage room)으로 향하는가 하면, 시발비용과 지름신의 휴우증으로 텅빈 지갑을 바라보는 이들도 적지 않다. 서민의 희망은 로또와 비트코인 뿐인 것일까?! <o:p></o:p>화병(火病)의 해소법? 시발비용! : ‘충동적으로 비용을 써버리다(스트레스를 받지 않았으면 쓰지 않았을 비용)’를 뜻하는 시발비용은 현대인이 학업, 직장 생활 등에서 느끼는 스트레스가 강조된 표현이다. ‘홧김에 소비를 하는 것으로써 스트레스를 해소한다’는 측면에서 대중들의 공감을 사고 있다. 충동구매, 지름신(神) 등과 동일한 행위로 이어지지만, ‘시발비용’이란 신조어에는 그 원인이 스트레스임이 강조되어 있다. <o:p></o:p><p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Ⅵ. 평창 동계올림픽 2018 : 2018년 2월 25일 국내를 넘어 전 세계를 열광케 한 평창 동계올림픽 2018(Pyeongchang 2018 Winter Olympics and Paralympic)의 폐막식이 성황리에 열렸다. 대한민국은 금5, 은8, 동4으로 종합 7위(종합순위는 금메달 숫자를 기준으로 하느냐, 메달의 총합을 기준으로 하느냐에 따라 논란은 있으나)란 준수한 성적을 거두었으나 당초 목표(종합 4위, 금8, 은4, 동8)에는 못미쳤다. 아쉽기는 하지만 치안과 안전상의 문제없이 마무리되었다는 점에서 2020년 도쿄 올림픽, 2022년 베이징 동계올림픽으로 이어지는 ‘동아시아 스포츠대전’의 서막은 성공적으로 시작했다고 자평해도 좋겠다. <o:p></o:p>세계의 평창 : 숙박예약플랫폼 에어비엔비(Airbnb)가 발표한 2018년 여행 트렌드(2018 Travel Trends)에 따르면, 강원도 강릉이 인기 급상승 목적지(Trending Destination Highlights) 1위에 올랐다. ‘영미권 가이드북의 성경’ 론니 플래닛(Lonely Planet)이 발표한 Best in Travel 2018 : 10 Countries You Need to Visit Next Year 2위에 대한민국이 선정되었다. ‘평창’이 아니라, 서울 등을 포괄한 ‘대한민국’이 선정되었다는 점이 포인트! 미국의 글로벌 미디어 기업 컨데 나스트(Condé Nast)가 선정한 18 Best Places to Travel in 2018에 대한민국 서울과 강원도 평창이 선정되었다.<p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <o:p></o:p><p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">-<span style="font-family: 굴림; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">목차<span lang="EN-US" style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">/Index-<span style="font-family: 굴림; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">지식의 방주<span lang="EN-US" style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">(Knowledge's Ark)<span style="font-family: 굴림; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">에 승선하며프롤로그 : 다른 사람들은 무슨 여행을 할까?<p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Ⅳ. 테마여행(Theme旅行) : 어디로(Where)보다 무엇을(What)01. 미식투어(美食tour)01-1. 미슐랭 가이드(Michelin Guide)01-2. SBS 백종원의 3대천왕(2015~2017)01-3. 빵지순례 : 빵집·베이커리 투어01-4. 카페(Caffe)01-5. 스타벅스(Starbucks)·스탬프투어01-6. 브루어리(Brewery)01-7. 막걸리01-8. 중국 Gourmet List(Ctrip)02. 책 : 서점·독립서점·만화카페·도서관03. 영화·드라마 촬영지04. 올레길․둘레길05. 순례길 : 신과 함께06. 트레킹(Trekking)07. 전문가·셀럽(Celeb)과 떠나다08. 짝짓기 투어 : 님은 어디에<p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Ⅴ. 현대인의 소비심리(Consumer Confidence) : 나는 소비한다, 고로 존재한다01. 가성비(價性比)·코스파(COSPA, Cost-Performance)족01-1. 인간사료․냉장고 파먹기01-2. 팟캐스트 김생민의 영수증·tvN 짠내투어01-3. 인간화환02. 가심비(價心比)·프리미엄 소비·가치 소비03. 굿즈(Goods) : 덕질의 대중화04. 있어빌리티(있어bility)·쁘띠셀럽·트인낭 : 허세와 과시05. 립스틱효과(Lipstick Effect)·플라시보(Placebo) 소비·위안(慰安)비용·탕진잼06. 매스티지(Masstige)·B+프리미엄 : 명품의 대중화07. 스몰럭셔리·일점호화(一點豪華)08. 시발비용·분노방(Rage room)·퍽유머니(Fuck You Money) : 스트레스가 돈이 되는 시대09. 쇼루밍족(Showrooming族)․쇼퍼(Chauffeur) 서비스 : 소비자의 진화<p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Ⅵ. 평창 동계올림픽 2018(Pyeongchang 2018 Winter Olympics and Paralympic)01. 올림픽 최초 대중교통앱 Go 평창(App)02. 평창 동계올림픽 개최도시 여행체험단03. 평창여행의 달 택시투어04. 평창·강릉行 무료셔틀버스 e버스05. 대한민국 종합 7위06. 평창의 명장면07. 드론 오륜기․드론 수호랑08. 고구려 인면조(人面鳥)09. 세계의 평창09-1. CNN의 강원도 특집 방송(2018)09-2. 내셔널 지오그래픽(National Geographic)09-3. 에어비엔비(Airbnb) 인기 급상승 목적지(Trending Destination Highlights)09-4. 론니 플래닛(Lonely Planet)09-5. 컨데 나스트(Condé Nast)<span style="font-family: 굴림; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">지식의 방주<span lang="EN-US" style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">(Knowledge's Ark) <span style="font-family: 굴림; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">도서목록<span lang="EN-US" style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">(042)테마여행신문 TTN Korea 도서목록(428)<p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <o:p></o:p><p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 굴림; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">테마여행신문 <span lang="EN-US" style="font-family: 굴림; letter-spacing: 0pt; font-weight: bold; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">TTN Theme Travel News Korea<p class="0" style="padding: 0px; color: rgb(0, 0, 0); font-family: 돋움, Dotum, Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="font-family: 굴림; letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; 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