Sichuan, More Than Pandas :: 테마여행신문 TTN Theme Travel News Korea

Sichuan, More Than Pandas: 2015.06.25 13:57 입력

<font face="굴림" size="2"><span style="color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;">"Sichuan, more than pandas", Sichuan's new international tourism logo by the Sichuan Tourism Administration (SCTA) made its debut in May 2015, introducing to visitors the province's efforts to build Sichuan into one of the major tourism spots in China and to promote Sichuan as an international tourism destination. Sichuan, home to not only the giant pandas, but also to a diverse, rich and unique culinary, material and artistic culture as well as breathtaking natural beauty, aims to showcase to the world its vast tourism resources in order to attract more international visitors.</span></font><div><br></div><div><table id="news_image" class="center" align="center" width="500"><tbody><tr><td><img src="http://themetn.com/PEG/14352082047549.jpg" width="500" align="absmiddle"></td></tr></tbody></table><br style="color: rgb(34, 34, 34); line-height: normal;"><span style="font-family: 굴림; font-size: small; color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;">From April to June in 2014, SCTA launched a global compaign to seek from the public the best logo for Sichuan's tourism resources. The event received a great deal of responses from the public and by the submission deadline 235 submissions were collected. In the end, 4 out of the 235 submissions were selected as the finalists through a process of online voting and experts' appraisement. SCTA chose the top-ranked work, "Sichuan, more than pandas", from the 4 finalists as its new international tourism logo last month.</span><br style="color: rgb(34, 34, 34); line-height: normal;"><br style="color: rgb(34, 34, 34); line-height: normal;"><span style="font-family: 굴림; font-size: small; color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;">The new logo, with its original design, reflects the essence of Sichuan and is intended to be Sichuan's name-card to international tourists. The English letters of Sichuan are artistically designed into the image of a panda, at the same time the logo perfectly integrates the symbol of Sichuan's spicy food, showing Sichuan people's eating habits and catering culture. The color of the new logo represents Sichuan's featured elements: nature, culture, history, scenery and delicious cuisine.</span></div><div><span style="font-family: 굴림; font-size: small; color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;"><br></span></div><div><span style="font-family: 굴림; font-size: small; color: rgb(34, 34, 34); letter-spacing: normal; line-height: normal;"><br></span></div><div><p class="바탕글" style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px; text-align: justify;"><span lang="EN-US" style="line-height: 16.7999992370605px;"><u style="font-family: 굴림; font-size: 12.7272720336914px; letter-spacing: 0px; line-height: 23.3999996185303px;"><font size="2" face="굴림"><a href="http://http//themetn.com/news/view.html?section=82&category=141&no=2454" target="_blank">☞ 2일만에 수료하는 실전형 여행작가 양성과정 여행기자단 25기 모집(8/29~30) </a></font></u></span></p><p class="바탕글" style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px; text-align: justify;"><span lang="EN-US" style="line-height: 16.7999992370605px;"><u style="font-family: 굴림; font-size: 12.7272720336914px; letter-spacing: 0px; line-height: 23.3999996185303px;"><br></u></span></p><p class="바탕글" style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px; text-align: justify;"><span lang="EN-US" style="line-height: 16.7999992370605px;"></span></p><p class="바탕글" style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px; text-align: justify;"><span lang="EN-US" style="font-family: 한양중고딕; line-height: 16.8000011444092px;"></span></p><p style="font-family: 굴림; font-size: 13px; text-align: justify; color: rgb(34, 34, 34); line-height: 15.3333330154419px;"><span lang="EN-US" style="line-height: 16.8000011444092px;"><font style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px;"></font></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; font-family: 굴림; font-size: 13px; text-align: justify; color: rgb(34, 34, 34); line-height: normal;"><span lang="EN-US" style="line-height: 16.8000011444092px;"></span></p><p class="바탕글" style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px; text-align: justify;"><span lang="EN-US" style="line-height: 16.7999992370605px;"><u style="letter-spacing: 0px; font-family: 굴림; font-size: 12.7272720336914px; line-height: 23.3999996185303px;"><font size="2" face="굴림"><a href="http://themetn.com/news/view.html?section=82&category=141&no=1934" target="_blank"></a><a href="https://play.google.com/store/apps/details?id=kr.themetn.themetravelnews" target="_blank"></a><a href="http://www.upaper.net/themetn" target="_blank">☞ 테마여행신문 북스토어 설치하고, 무료 전자책 3종 세트 받자! </a></font></u></span></p><div><span lang="EN-US" style="line-height: 16.7999992370605px;"><u style="letter-spacing: 0px; font-family: 굴림; font-size: 12.7272720336914px; line-height: 23.3999996185303px;"><br></u></span></div><p class="MsoNormal" style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px; text-align: justify;"></p><p class="MsoNormal" style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px; text-align: justify;"></p><font style="font-family: 굴림; font-size: 13px; line-height: 23.3999996185303px; text-align: justify;"></font></div>