On July 10, the Sichuan Tourist and Investment Promotion was held in Hong Kong
with the presence of over 200 people in the tourism sector, business circles,
entertainment industry and media in Hong Kong. This is the largest event of the
highest standard nationwide among tourism promotions being held in Hong Kong in
recent years, attracting great interest in Hong Kong's tourism sector.
The Tourism Administration of Sichuan Province launched four incentive
policies, namely, advertising of Sichuan tourist products in Hong Kong, charter
flight tours to Sichuan, study trip to Sichuan and Sichuan tourism campaigns in
Hong Kong. Furthermore, it concluded an agreement with the Travel Industry
Council of Hong Kong regarding safety, complaint handling and emergency
communication mechanism for tourist visits of both regions, and also signed an
agreement regarding 300 charter flight tours to Sichuan with major travel
agencies in Hong Kong. In addition, Sichuan-Hong Kong tourism cooperation
agreements on the development of the entertainment industry and self-driving
tours were signed, showing Sichuan's recently-launched inbound travel incentive
policies are well received in Hong Kong's tourism sector.
To facilitate tourists from Hong Kong, Macao and Taiwan to know more about
Sichuan, the traditional Chinese version of the Sichuan official tourism
website (www.tsichuan.com) was launched. Meanwhile, the Hong Kong Marketing
Center and Tourist Product Store of Sichuan Tourism, jointly launched by the
Tourism Administration of Sichuan Province and related scenic areas, was
unveiled by Causeway Bay Sunflower Travel.
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